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No. Your Company Podcast DOESN’T Need To Go On Forever…OR Even Be Public!

We produce PODCASTS that give companies (of all sizes) and leaders (from across groups) the opportunity to have, tell and (selectively) share inspiring, bold and meaningful CONVERSATIONS and STORIES.

And we’re not just talking about traditional, ongoing public-facing podcasts. We specialize in producing LIMITED-RUN shows (5-10 episodes) that have a defined ending. On top of that, many of our shows are designed to be PRIVATE or INTERNAL, meaning they’re exclusively released to SELECT audiences including employees, customers, candidates, franchisees, and more (because not every conversation is meant for public consumption).

GET IN TOUCH if you’d like to discuss how we can create unique and memorable podcast shows for your organization.

 
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Like most business owners, I get asked two big questions all the time:
What does your company do? And who hires you? So, I figured this is the perfect place to answer them.

WHAT WE DO:

At its core, BigHeads Network helps companies and leaders have the bold, meaningful CONVERSATIONS they need to be having…and tell the authentic, inspiring STORIES they need to be telling…and then share them intentionally with the audiences that matter most.

Here’s where our approach is different.

First, we don’t believe every podcast needs to become a long-running commitment. Instead, we specialize in turning conversations into LIMITED-RUN PODCAST SERIES - focused shows with a clear purpose, a defined arc, and a natural ending.

Most of the podcasts we produce are 5–10 episodes, designed to support a specific moment, initiative, or objective. In our experience, that’s often all that’s needed to make the point, deliver the value, and move the business forward.

Furthermore, limited-run shows give the organizations we work with a smarter way to approach podcasting:

  • A way to pilot the format without overcommitting

  • A way to stay focused and intentional

  • A way to plan scope, timing, and investment with clarity

Now, while some of the limited-run shows we produce are public-facing and built to amplify thought leadership, brand narratives, or category leadership…others are designed as PRIVATE and INTERNAL PODCASTS and are created exclusively for select audiences such as employees, teams, customers, candidates, franchisees, and partners, because sometimes the most important conversations aren’t meant for public consumption.

WHO HIRES BIGHEADS:

In short - a wide range of leaders and teams. We work with:

  • Startup founders and enterprise executives

  • Small businesses and global organizations

  • Agencies, consultancies, and coaches

  • Nearly every function inside an organization

The common thread is this: they all understand that well-designed podcasts (especially limited-run ones) are an effective way to drive business outcomes, align teams, share knowledge, and tell real stories.

For example:

  • Leaders use podcasts to amplify thought leadership and grow influence

  • New business and sales teams use them to build trust and generate demand

  • L&D and leadership development teams use them to teach skills and scale learning

  • Marketing and communications teams use them to tell authentic brand stories

  • Innovation and R&D teams use them to surface diverse perspectives

  • HR, internal comms, and talent teams use them to communicate transparently and showcase real voices

  • Agencies and consultancies use them to deepen client relationships and create new revenue streams through white-labeled offerings

HOW WE WORK:

Our process is intentionally simple. We start by listening (really listening) to your objectives. Then we design the right show, for the right audience, with the right scope. And we handle everything:

  • Show concept and positioning

  • Naming and format

  • Guest strategy and question development

  • Hosting (when helpful)

  • Recording, editing, and distribution

OUR EXPERIENCE:

Over the years, we’ve produced podcast series for enterprise brands like American Express, Harman, Keurig, KOKI, Korn Ferry, Panasonic, PepsiCo, TD Ameritrade as well as countless small businesses, agencies, and consultancies.

If you’d like to explore how a limited-run podcast series (or a public or private show) could support your organization, or if you just want to kick around ideas, let’s start a conversation.

Thanks!

-John Palumbo

 

Podcasting Insights, Strategies, Lessons, Ideas (and Rants)

 

Wondering WHAT BigHeads does…and WHO we work with inside organizations? Watch HERE.

There are lots of reasons to consider LIMITED-RUN podcasts. Read THIS.

Private podcasts aren’t just for BIG, enterprise organizations. Smaller businesses can leverage them too. Watch HERE.

Conversations will play a HUGE role in the FUTURE OF WORK. HERE’S why.

Podcasts and Conversations can help foster ONGOING LEARNING for leaders and your organization. Watch HERE and read THIS.

“Private Podcasts” might not be what you think. Watch HERE.

Yeah, of course you can produce your company’s podcasts in-house, Just understand what it will take. Watch HERE.

No, you’re not done after you post an episode. You then need to ANALYZE and AMPLIFY the content. Listen HERE.

Wondering HOW MUCH it costs to have us produce your podcast? Listen HERE.

Just because it’s a podcast, doesn’t mean the marketing team needs to get involved (sorry marketers). Watch HERE.

Don’t shy away from LONG-FORM podcasts. Not everything needs to be a “snack” or “bite.” Don’t just take our word for it, check out what JOE ROGAN has to say, Watch HERE.

If you attempted to produce a Private Podcast and it didn’t meet expectations, don’t give up on the strategy. There might be some simple “tweaks” you can make. Watch HERE…and definitely HERE.

Don’t abandon the idea of doing a podcast because you’re concerned that you won’t have the content (or time) to sustain it. There are hacks you can use to take the pressure off. Watch HERE and HERE.

Podcasts are one of the most effective ways for leaders to showcase their HUMAN side. Watch HERE.

As you probably guessed, we’ve been asked just about every question imaginable about the podcast process (including producing Private Podcasts)…so we created a podcast to address them all. Listen HERE.

 
“The Internal Podcasts they’ve produced are like custom MasterClasses for our teams at American Express.”
— -E. Bai Koo, EVP - Strategy & Operations, Global Commercial Services at American Express