OUR shows
We probably sound like a broken record, but there are countless ways for you to leverage podcasts. And the fact that we’ve developed and produced so many unique podcasts for so many different corporations proves our point. Here are some examples:
We developed and produced a limited-run internal podcast series exclusively for the American Express Global Product Management Group called “How They Do It.” The series featured top executives/leaders from outside categories discussing their best practices and strategies for gathering and applying customer insights. The series armed the AmEx team with unique inspiration and strategies they could apply (cross pollinate) to their customer insight process.
We also produce an ongoing private podcast for the American Express sales organization. This internal knowledge sharing series features key members of the sales team discussing their best practices, sales strategies and success stories.
We develop and produce numerous internal/private PodClasses™ for HARMAN teams.
For example, we created a five-part “Metaversity” PodClass™ for the HARMAN/JBL marketing team which featured fast and informative discussions with metaverse experts, developers and practitioners. The show not only helped the team better understand exactly what the metaverse is…but it even armed them with strategies they can use to evaluate the ideas they are receiving from teams and agencies.
We developed and produced a podcast series for Indeed’s Training Group called “OUTER-views.” The series was designed to arm Indeed’s executive recruiter network with skill-building strategies from outside, yet relevant, thought-leaders. For example, a MLB scout discussed how he finds “hidden talent,” and how his approach could be reapplied to help executive recruiters find elusive candidates.
We’ve developed a handful of shows for Keurig, one of which was a limited-run/5-episode PodClass™ series called “Millennial Minded.” This series featured discussions with (unexpected) experts and thought-leaders who know the Millennial target, but aren’t traditionally tapped by research and insight teams. For example, we spoke to a political campaign manager who worked on a campaign that successfully engaged Millennials to learn about their approaches. Overall, this “cross pollination” series armed the Keurig team with truly unique insights into this crucial segment.
We developed and produced a PUBLIC podcast series for Korn Ferry’s Marketing Group called “Goliath, Meet David” where successful startup founders (Davids) discuss their effective “lean” practices to help inspire larger enterprise companies (Goliaths) interested in creating more agile and entrepreneurial cultures.
We developed and produced a limited-run/5-episode internal podcast series exclusively for the Panasonic PSSNA team called “Remote Control.” The series features thought-leaders offering up invaluable insights, strategies and advice focused on helping the team build the “work-from-home” skills needed for these unique times. Simply put, it’s a series that helps give them some CONTROL while they're working REMOTELY.
We also produce an ongoing private podcast for Panasonic called "Culture Shock" that's designed to help employees build the skills they need to advance further in their careers...and "shock" the Panasonic culture (in a positive way).
We developed and produced a PUBLIC podcast series for PepsiCo’s Talent Acquisition Group called “The Unexpected Professor” where unexpected experts help graduating college students build “real world” skills. For example, a Top Gun fighter pilot discusses decision making strategies, while a top chef discusses ways to become better at multi-tasking and time-management.
We developed and produced a limited-run/7-episode internal podcast series for TD Ameritrade’s Digital Customer Experience Group called “Cross Pollinating CX.” It featured digital disruptors and innovators from various industries discussing best-in-class CX/UX strategies and technologies. The series armed the TD Ameritrade team with unique inspiration they could apply (cross pollinate) to the TD Ameritrade digital experience.
